Digital fashion is expanding to sneakers & jewelry
We're getting closer to having a closet full of digital fashion items. Here are the two interesting companies that are expanding the scope of digital fashion.
We're getting closer to having a closet full of digital fashion items.
While original attempts to create virtual fashion was focused on generating a filter-like feature where people could try on digital clothes by uploading photos and videos through augmented reality-based services, the advent of NFT enabled digital fashion to be collected and traded. With the growth of digital fashion, we are seeing novel and interesting projects that are expanding the scope of digital fashion.
HypeX defines itself as an all-in-one digital wearable launchpad that helps brands, designers, and influencers collaborate and launch their digital wearable NFTs in the HypeX ecosystem.
But the platform is more known for starting a first-ever digital sneaker contest, HypeX MetaSneaker Brawl, where designers can upload 3D sneaker designs and compete against other designs. Over 100 designers have participated in the event, and Chad Gabrielle L. Tanutan from the Philippines was selected as the final winner of the contest. The design, inspired by the Golden State Warriors, will be minted into an NFT and released for public sale.
Jevels is a NFT platform for virtual, precious, and sustainable wearable digital fashion items. The unique aspect of Jevels is the focus on jewelry items and accessories, which tend to be treated less importantly in other digital fashion platforms. The company is headquartered in Vienna, and the platform lies on top of Ethereum blockchain.
Jevels also tries to maximize the utility of purchased digital items by enabling a way for the customers to wear them during video calls through Snapchat filters. Jevels is a curated platform where designers have to apply to upload and sell their NFTs.